Our Staff

Catherine Daw MBA, CMC, Hudson Certified Coach
Coaching Practice Lead

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Catherine Daw is a Coaching Practice Lead and co-founder of TidalShift and provides the day-to-day operational leadership of the company.


Many of our clients are already familiar with Catherine, though for some she will be a new face. She was the founding President of TidalShift (formerly SPM Learning) and held that position until the end of 2013. She has been an active Director of the company and has chaired our Business Advisory Board since its creation.


Catherine is a well-known and extremely well-regarded figure in the Canadian business community. Prior to 2010, she was President and CEO of SPM Group (SPM Learning’s parent company) for over 20 years. Additionally, she sits on the boards of several non-profits and is an executive coach working with small to medium sized businesses. She is a Certified Management Consultant, a Certified Coach, and holds additional certifications in Change and Project Management.


As a renowned expert, Catherine is a frequently sought out as contributor for her views and to deliver presentations in Canada and internationally.  She is also proud of being selected for four consecutive years as a Top 100 Women Entrepreneur in Canada by Profit Magazine from 2005-2008.  She blogs on topics of interest and concern to the business community, is a regular columnist for a number of publications and contributing author to two books – ‘Project Management for Business Professionals’ and ’The Keys to Our Success’.


Catherine is eager to apply her talents to working with our clients more directly. The TidalShift team remains dedicated to our clients, their success and continue to deliver the quality experience that is at the core of our reputation.